Privacy Policy

1. Information We Collect

We may collect information you provide or that is generated while using FadeCo services, including:

• First and last name, mobile phone number, and email address.
• Appointment dates, selected services, booking notes you provide, appointment status, and appointment history.
• Loyalty progress, rewards, pricing, discounts, and savings.
• Messaging consent, subscription, and opt-out records.
• Basic browser, device, and technical information when reasonably needed for security, troubleshooting, or consent records.

2. How We Use Information

Public online booking requires a valid email address for appointment confirmations, reminders, changes, and cancellations.

We may use information to:

• Schedule, confirm, update, reschedule, and cancel appointments.
• Send appointment confirmations, reminders, changes, and cancellation notices.
• Maintain loyalty progress and rewards.
• Provide client-profile and rebooking features.
• Respond to support requests.
• Send promotional messages only when separately authorized.
• Prevent fraud, abuse, duplicate rewards, and unauthorized access.
• Maintain, troubleshoot, and improve the booking system.

3. Mobile Information and Messaging Consent

Mobile information and text messaging opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.

For messaging purposes, FadeCo collects and uses a mobile number and SMS consent only when a client voluntarily opts in. Mobile information and text-messaging opt-in data and consent will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

Mobile information may be provided only to service providers that help FadeCo deliver the requested messaging service. Those providers may use the information only to perform that service for FadeCo, subject to appropriate confidentiality and data-use limitations. Any other language in this policy about service providers, partners, or affiliates does not permit mobile numbers or SMS opt-in data to be shared for marketing or promotional purposes.

Appointment text consent covers appointment-related messages only, including booking details, confirmation requests, reminders, schedule changes, and cancellations. Message frequency varies and may be up to 5 messages per appointment. Message and data rates may apply. Reply STOP to opt out or HELP for assistance.

Declining or withdrawing SMS consent does not prevent a client from booking an appointment. Withdrawing SMS consent does not unsubscribe the client from essential appointment email. FadeCo retains consent records as reasonably needed to document when and how permission was obtained and to honor opt-out requests.

4. Marketing Communications

Appointment text consent does not authorize promotional text messages. Essential appointment emails are required for online booking and are not promotional. FadeCo will request separate authorization before sending any optional promotional communication where consent is required.

5. Cookies and Local Storage

The website may use browser storage for booking progress, client sessions managed by Supabase, secure rebooking handoff, and other essential site functionality. FadeCo does not currently represent that the booking site uses advertising cookies.

6. Data Retention

FadeCo retains records for as long as reasonably needed for appointment operations, loyalty history, consent and opt-out evidence, accounting, dispute prevention, security, and applicable legal obligations. Retention periods may vary by record type and operational need.

7. Security

FadeCo uses reasonable administrative and technical safeguards designed to protect personal information. No website, network, transmission, or storage system can guarantee absolute security.

8. California Privacy Rights

California residents may have rights to request access to, correction of, or deletion of certain personal information, subject to applicable law and exceptions. This statement does not mean every California privacy statute necessarily applies to FadeCo. Send requests to jerryp@fadecola.com.

9. Children

Online booking is not intended for children to submit personal information independently. A parent or legal guardian should make and manage a booking for a minor.

10. Policy Changes

We may update this Privacy Policy as services or legal requirements change. When material changes are made, we will update the effective date shown above.

11. Contact